When beauty and function merge to form unique products

Because of my entrepreneurial skill and talent in management of technology projects, I have more than 20 years experience as Project Manager and Senior Consultant, as well as product designer and CEO.

His greatest success is to turn complex ideas into value propositions and manage their R&D from scratch.

Name: Jorge Rodríguez

Date of birth: 05 / April / 1972

Phone: (+34) 610 27 44 29

Email: contact@productdesignfactory.com


I was born in Madrid on April 5, 1972. I have a professional experience of 25 years in the field of audiovisual communication, computer aided design, product design and development of consumer experiences and social marketing.


Wide experience with FMCG customers, media, and consultant companies. Managing projects and talented people, collecting requirements from customers and converting them into projects where design, technology, usability, interaction and business logic join together as successful experiences.

My best achievement is join talent, knowledge and the best attitude to do great things happen from scratch.

Senior Full Stack Engineer and UX

Lurtis Rules, S.L. from 2021...

Software design, research, UX design and development of a solution for NDT Robotic inspections for oil refinneries and chemical plants using computer vision and AI, for Arix Technologies, Ltd. with customers like: Con-Edison, PRCI, Sabic, South Hampton, PBF Chalmette, ExxonMobil, Aramco, Repsol, Eastman, KinderMorgan, Buckeye.

Senior Full Stack Engineer and UX

Primion Digitek, S.L.U. - 2020 - 2021

Software design, research, UX design and development of a solution for the corporative Identity Manager of all Primiin Digitek products.

Senior Full Stack Engineer

Nexplore - Dimática Software, S.L.U. - 2020 - 2021

Software design, research and development of NexView360 Viewer, using AI, computer vision and WebElementos to create point-cloud classification, issues managementm, planning and earthworks tools for Tunner, Cimic and other ACS Group companies.

General Manager

BetyByte, S.L. - 2007 - 2013

Software design, research and development for tourism, online marketing and mobile apps for customers such as: PwC, Accenture, Telefónica, P&G, Heineken, Securitas Direct.

Production Manager

BetyByte S.L. - 2005 - 2007

Software design, research and development of  social networks and online loyalty plans for: Heineken, Arabora&Ausonia, Leche Pascual.

Art Director

BetyByte, S.L. - 2000 - 2005

Illustrator, animator, Videogames designer, user experience designer, TV spots video production and multiplatform social network development El Movimiento Coca-Cola (Coca-Cola Iberian and Nordic Divisons), Tampax, Disney Channel Spain, Mitshubisi, Ya.com

Art Director

ARGOS Edicion Digital S.L. - 1999 - 2000

Design, research and development of many multimedia products for editorials and magazines. Design, illustration, animation and programming.

Inforgraphic Designer

Diario 16 - 1998 - 1999

Graphical and ingrographic designer at the newspaper Diario 16.

Photo edition, magazing and newspaper templating and praphical edition, news illustration and infopraphics.

Graphical Designer and Illustrator

Freelance - 1997 - 1998

Graphical design and illustration for several customers such as: Milupa, Nutricia, PMI Yougurts, Grupo Leche Pascual, Jhonson&Jhonson, Santillana Editorial.

Founder, CEO and Art Director

DPI Comunicacion, S.L. - 1994 - 1997

Illustration, animation and graphical design for paper-media, magazines and newspaper such as: El Mundo, El Pais, G&J Group, Hachette Filipacchi, Coca-Cola, Jose Cuervo, Tryo.   

Head and Innovation Manager

Essence Interactive Center, S.L. 2013-2020

Head at the Spanish facility of Essence Group, Ltd.

Software design, research, development and marketing for M2M products in the IoT markets of home and small business security, health and care and smart homes.


Following examples are project in which I participated like creative, product designer, project manager or art director, working shoulder to shoulder together great and talented professionals from worlds such as design, software and hardware development, communication and marketing. All my gratefull to all of them for sharing their talent and effort with me and their team-mates to produce all these great things.