Jorge Rodríguez

Senior manager, UX and product designer


I usually say that people profile is like a "T". The flat segment means the knowledge areas and the vertical one were eveybody is really good and have a great experience. In my case, I can offer a not usual profile with knowledge in many aspects related with product design, managemet, development, business model design and commercialization, as well as distribution channels, maintenance and service. But were I am really good and pasionated is in creativity and design, specially in product design and customer experience.

If you are interesting in one person that can implement a Continuos Innocation Program in your company or you just need my collaboration as senior innovation and product designer, it will be a real pleasure to give you further information and clarify anything you need. 

Looking forward to meet you. 

Name:             Jorge Rodríguez

DOB:               05 / April / 1972

Nationality:    Spain

Phone:            (+34) - 610 - 274429


Address:         C/ Rafael Alberti, 34. 28942 Fuelabrada - Madrid (Spain)


A wide range of knowledge areas with years of experience as SW Developer, Engineer, Designer, Product Manager, Marketing, Consultant, Sales, Operations and Services.


More than 20 years as company manager, managing and staff of talented designers, engineers, social media managers and marketers. 

Product Design

More than 20 years of product, UX and UI design. POC, Prototyping and Production IoT and entertainment products that involve HW and SW.


More than 15 years designing, developing SW for marketing strategics for international FMCG companies such as Coca-Cola, Heineken and P&G.


Essence Interactive Center, S.L.

CEO and Innovation Manager (from April, 2013 till now)

EIC is a company of Essnece Group (

Some of main tasks and responsabilities:

  • Managing an staff of 25-30 employees.
  • Setup and management of all operations of main three lines of business of the company: Smart Security, Smart Care and Smart Home.
  • Rendering servicies as EU hub of Essence Group.
  • Managing: Marketing, R&D, IT, Sales, Post-sales.
  • Management of AOP's, BP's, and KPI control.
  • Reporting to the matrix (International Company).
  • Innovation product design, POC, development and commercialization, creating new lines of business.
  • English negotiation and basic Hebrew.

BetyByte, S.L.

Art Director, Production Mananger and CEO (2000-2013)

A creative and innovative company of SW development for marketing with FMCG customers such as: Coca-Cola Spain, Coca-Cola Noridc Division, Coca-Cola Atlanta, P&G Spain, Arbora and Ausonia, Heinken, Grupo Leche Pascual, Danone, Official Tourism Agency of Madrid Council, Tourism of Andalucia, Telefonica, PwC, Accenture, Indra.  

  • Managing an staff around 40-45 employees.
  • SW development for marketing and loyalty plans.
  • Multi-platform software development for entertainment.
  • Multi-user games design and development.
  • Social network design, specification and development.
  • Software design, specification and development for Tourism.

Achievements as best Agency and Marketing Plan 2001, MArketing Lions to the best digital marketing and loyalty strategy and campains.

DPI Communication, S.L.

CEO and Founder (2000-2013)

Digital design and inforgraphics for main press media with several Majofield and SND awards and customers such as El Mundo, El País, QUO, Achette Filipatti, Unidad Editorial, Conde Nast Traveller and brands such as Jhonson&Jhonson, Disney.

  • Infografic design.
  • 3D Modeling and animation.
  • Character design.
  • Packaging design.
  • Stationary and corporate design.
  • Press and street media.


ETSSIST-UPM / Madrid Polytechnical University

Degree as Telecommunications Engineer (1994)

School of Telecommunications Systems and Engineering of the Technical  University of Madrid

Control Electronic System specialist and software development of control systems for electronics.

Visual Effects, 2D and 3D Design / DPI

Certificate as proeficient designer (1996)

Professional Design in 2D with Adobe Creative Cloud Suite, video editiona and post-production with Adobe Premiere and Adobe After Effects. 3D Design with Autocad, 3D Studio Max and Blender.

IES Felipe Trigo / University

Superior Degree (1991)

Electrotechnical and Automated Systems.


I am a pasionated innovator, designer and product developer that loves creating new things and enjoy looking how millions of people use them and transform and small part of their lives in a positive way.

I am always opened to know about new challenges from talented and pasionated people like me. So, do not hesitate:



C/ Rafael Alberti, 34. 28942 - Fuenlabrada - Madrid (Spain)

Tel: (+34) 610 27 44 29


If you want my collaboration in your project, you want to hire me or you are just interested to know more about me, please press the contact button and fill out the form and I'll contact you as soon as possible. Thank you very much.

Copyright Jorge Rodriguez 2016 - All Rights Reserved